Paid Search Marketing

Paid search, or PPC (pay per click), is still one of the most dynamic and effective channels for driving ROI, lead generation, and sales in digital marketing today.

Success isn’t just about running ads and getting your products or services seen. It’s about aligning your approach with the needs and wants of your target audience. And that’s exactly what we do to create customer-centric campaigns that drive growth and results.

Google and Amazon help to “level” the playing field for businesses, products, and services that don’t have the organic content expertise, authority, and trust to be visible and rank well on search engines. Businesses can pay for the visibility, awareness, and conversions with ads on Google, Amazon, and other platforms to show up for searches and keywords that their customers are using. Once the user clicks on the ad (whether it’s a text ad, shopping, local ad, etc.), they are directed to your website where they can learn more about the product or service.

With paid search advertising, you don’t have rank well; you can show up at the top, bottom, or even right-hand side of the results by targeting your audience and placing a bid.

At Dreamfire with start with your customer at the center of every Google ad campaign.

We want to understand how you see your customer today: how they use your products or services, what type of insider-language or nicknames they might be using, pain points, goals; anything that helps us understand how your customer searches. This is the foundation of any customer-centric PPC strategy we build to deliver the right message at the right time.

After we’ve learned about your customers, we work to identify the most relevant keywords vital to PPC success. We use a combination of client input, industry knowledge, users’ search intent, and keyword research tools to build a robust keyword list. We focus on the entire funnel to help build brand awareness, create product and service visibility, and use long-tail keywords ensuring our ads appear for high-converting queries.

Once we’ve mapped out keywords, we craft compelling ad copy that addresses the specific needs and wants of our target audience. We emphasize unique selling points, value propositions, and calls to action that resonate with your customers.

Transparency and measuring the results are key. We provide regular reports to our clients, including performance metrics, recommendations for improvement, and strategic insights. We work to ensure that we’re hitting the business goals and KPIs.

Pay-per-Click (PPC) is not a “set it and forget it” strategy. The only way to make sure that your ads are targeting the right customers, driving the right actions, and creating the ROI and ROAS you need, is to continuously monitor, refine, and optimize your Google Ad campaigns. And there’s a few ways we do this:

1. Review and pause keyword terms and phrases that are underperforming or triggering the wrong conversion on your website
2. Examine and build a negative keyword list to make sure we keep the website for showing up on terms that just are quite right
3. Make ad copy adjustments to target your users better and drive a higher quality AdRank and Quality Score
4. Make website landing page adjustments to the copy to drive a better AdRank and Quality Score
5. Create bid adjustments to make sure that the right terms are getting the airplay, drive budget efficiencies, and create ROAS

Our customer-centric methodology and process isn’t just for search engines. We build Amazon marketing campaigns for your products on Amazon.com; the place where over 60% of people begin shopping for the products they want.

While ranking organically on Amazon is central to success, like search engines, Amazon Ads offers companies a way to get in front of customers that are ready to discover and buy your products. While Google Ads and Amazon Ads are similar, they’re unique enough that you can’t just simply copy/paste your campaigns over. At Dreamfire, we’ve had years of expertise building and optimizing Amazon marketing campaigns to drive brand growth and sales.

Types of Amazon Ads Campaigns