On-Site SEO Coaching Courses
Do you have an in-house staff of content writers, developers, or account managers to keep them at the top of their game? Get corporate SEO coaching courses from an expert that will get your staff up to SEO best practices in a matter of hours. Tony Verre, Dreamfire founder and SEO Trainer, is available to come to your location and train your staff on the latest SEO techniques for search engines and Amazon.
Grow Your Business Faster With SEO Training
Open exciting new doors and opportunities for your business and new knowledge centers for your people. Our in-house SEO training, works closely with you and your staff to help you learn both foundational SEO skills, SEO best practices, and where SEO is headed today. Give your staff the knowledge to be able to speak confidently to clients, apply their new skills to the work, and drive new business projects.
We Specialize In SEO Coaching for Beginners
SEO is a digital marketing skill that’s constantly in flux; the latest and greatest techniques are always a moving target. That’s why at Dreamfire Digital, our SEO training for beginners focuses in on the fundamental elements of search. Techniques come and go. But the basics of SEO and how to leverage those basics will not only save you tens of thousands of dollars in SEO agency fees, but will set your brand and content up for long-term success and findability.
Teaching Other Search Professionals
Tony Verre has spoken at some of the largest search conferences like SMX (Search Marketing Expo), HubSpot Inbound, Digital Summit Series, and more. He’s taught his SEO, Amazon, and search marketing techniques to other search professionals over the last decade.
SEO Coaching Course Curriculum
Our courses are designed to be simple, straightforward, hands-on, and explainable for beginners. After all, if you can’t explain what you’re doing to someone else in a way that helps them understand, how well do you really know that information? With every course we present to companies, that is precisely our goal. It’s a complete SEO course that gives you and your staff the core skillset, the knowledge, and the confidence to be able to starting optimizing your content and your client’s content.
What We Teach & Train
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A Brief History of Search Algorithms
We explain what search algorithms are, some of the key SEO core updates over the last decade, and where search is at today. This general knowledge helps to set the table for the SEO we’ll be learning that day and why what we’re teaching isn’t just a bag of magical beans, but sound, scientific techniques that search engines care about. -
Technical SEO
Sounds frightening and complicated? It isn’t. We make it easy to understand and execute by taking your team through the absolute basics of technical SEO: Information Architecture, XML Sitemaps, Robots.txt files, Indexation, Redirects and Error Pages, and Canonical URLs. You won’t need to understand JavaScript, PHP, or HTML5 to make it work for you. -
Search Need State Research
We teach your staff how to think about keyword research, how to examine it from a category level to help identify your audiences’ needs not just keywords with a ton of volume. We help you think about how to build topical authority and expertise for products and services that incorporate keywords and questions. -
On-Page SEO
We’ll cover off on the best practices of metadata creation and optimization, heading tag optimization, internal linking architecture through your content, and some tools that can make this job easier.