Amazon SEO Services To Drive Product Sales & Growth

While other SEO agencies might claim there’s a magic bullet to ranking well on Amazon (“just use all the high volume keywords”), and it’s simply not the case. Over the years, Amazon’s algorithm has gotten more sophisticated, so over-indexing on high-volume keyword terms and them stuffing in your product information, details, and A+ Content, is a dead technique. And that’s where our expertise comes into play.

Drive Lasting Product Sales & Amplify Your ASIN Velocity

To drive real brand growth and sales for products, it takes product content and A+ Content that not only uses the right combination of keyword phrases and terms, but also helps shoppers understand why your product is unique and different from competitors. At Dreamfire, we optimize several key areas of your product detail information:

  • Amazon Product Titles

We optimize your product titles to be clear, organized, and SEO-friendly. Product titles are one of the primary elements that help A10 understand what your product is and what it product searches it should be relevant for.

  • Amazon Product
    Bullet Points

We create keyword-optimized product features and bullets that help not only make your product more SEO-friendly, but also help shoppers to understand what sets your product a part from competitors by bringing out the key features, functions, and benefits of your products.

  • Amazon Product Descriptions

We create keyword-optimized, benefit-driven, and on-brand product descriptions that work to elaborate on your product key features and bullet points, highlighting all the extras that your products bring to the table.

  • Amazon Search Keywords

Amazon product search keywords are not visible to shoppers on the page, much like a website’s meta-keywords field. These are selected in the product admin in Vendor or Seller Central, and tell Amazon’s algorithm what you think this product should be relevant for.

  • Amazon A+ Content

This is what Amazon calls their “SEO Content” on the product detail page. We help create, build, and optimize product A+ Content that works to separate you from your competitors, increase Amazon results visibility, and drive more sales.

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Key Elements of the Amazon A10 Algorithm

At Dreamfire, we know Amazon’s A10 Algorithm. We know how to optimize your brand’s products, what specific areas on your product detail pages, and what metrics drive organic product visibility in Amazon’s search results.

A10 Algorithm Elements

  • Product Detail Information
    Amazon uses a product’s information to help determine how relevant a product is to a consumer’s search

  • Master ASIN History
    The ASIN (Amazon Standard Identification Number), is a unique identifier for products in Amazon’s system, and every product has one; the ASIN stores all the metrics associated to the product on Amazon.com

  • Product Visibility
    On Amazon.com this is translated into Page Views Rank. Page Views Rank measures the product impressions in the search results for consumer searches, along with consumer click-thrus to the product detail.

  • Product Conversion
    Seller Rank is a calculation based on Amazon.com sales that reflects recent (sales velocity) and historical sales (sales from Day 1) of every item sold on Amazon.com. Simply put: the more a product sells (volume), the better the Seller Rank.
  • Product Inventory & Availability
    Not only does your product have to be in-stock consistently with little to no outages, how you ship matters (Prime, FBA, Drop-ship, etc.)
  • Ratings & Reviews
    Not only do these create and boost consumer-confidence, these affect organic position and visibility. More high-rating reviews, the better.

Are You Ready To Starting Driving Amazon Sales With SEO?