What are Amazon Marketing Services & Product Ads
Not all products on Amazon.com have the ability to sell well from the start (even with Amazon SEO in place, it takes time for the A9 algorithm to assess them). That’s why created Amazon Marketing Services (AMS) and Product Ads. AMS and Product Ads are self-service marketing tools offered to first-party and third-party sellers on Amazon.com to help promote specific products to drive visibility and sales.
AMS – Overview
Amazon Marketing Services (AMS) is based on product category, keyword targeting, and are CPC-based. Unlike Amazon Media Group campaigns, all the legwork is on the advertiser to build the most effective campaign possible: you target, you set up campaigns, and you adjust bids as necessary using three ad types:
- Headline ads
- Sponsored ads
- Product display ads
Once the campaign is launched, it is incumbent on the seller to monitor and measure the campaign to make any adjustments necessary.
Amazon Product Ads – Overview
Amazon Product Ads is a feed-based service (using XLS and text files) based on product category, keyword targeting, and are CPC-based. Unlike AMS, Amazon Product Ads drive consumers to your brand.com from Amazon.com, that is managed through Seller Central. For a complete overview, view DreamFire Digital’s SMX Advanced presentation on The Ecosystem of Amazon Ads.
Ready to Build Better Campaigns on Amazon
At DreamFire, we’ve been building AMS and Product Ad campaigns on Amazon.com since the inception of the programs. DreamFire has consistently created triple-digit ROI on Amazon.com campaigns and boost eCommerce sales. If you’re ready to work with us, please contact us for availability.