What is Digital Shelf Optimization?
eTail is the next destination for consumers in their journey. It’s more important than ever to make sure your products not only have benefit-driven content, but are also optimized for eTailer search (i.e., Amazon’s A9 algorithm or Walmart’s Polaris Algorithm).
- e-Commerce sales are expected to reach 370 billion by 2017, making up 10% of US sales
- Amazon, alone, made up over 29% of eCommerce sales in 2014
With growth numbers like these, making sure your products are optimized for relevance, benefit-driven, and enticing to consumers is more important than ever.
People don’t think of Amazon as search, but if you are looking for something to buy, you are more often than not looking for it on Amazon…at their roots, (Amazon is) answering users’ questions and searches, just as we are. –Eric Schmidt, Executive Chairman of Alphabet, Inc.
DreamFire Amazon SEO & eTail Product Optimization
Digital Shelf Optimization (DSO) is the art and science of optimizing your brand’s products on digital product shelves on eTailers like Amazon and Walmart. eTail is the next frontier in search optimization and creating brand engagement and loyalty with consumers. We didn’t invent Amazon SEO, but we certainly have perfected the practice of creating better, more engaging product content and taken A9 search optimization to the next level.
DreamFire helps your brand and company take advantage of the unique opportunity to build a better eCommerce experience with a potential consumer, but also help improve sales, profit, and basket-size. We drive eCommerce success for our clients by evaluating both external influencers and internal e-tailer site experiences to produce data-driven, results-oriented, innovative solutions. We’ve worked with Fortune 500 companies and small businesses alike, improving their product catalog’s content and visibility, helping to generate more sales and revenue.