Clients & Case Studies » Retail Products Group


BACKGROUND

RPGLogoRetail Products Group, a subsidiary of NCH Corporation, was first established in 1978, and is a U.S.-based company with international distribution. Retail Products Group primarily manufactures pet cleaning products, dog diapers, dog training pads, supplements, and many more amazing pet-centric products.

ENGAGEMENT

Client Engagement GoalsWith the exponential growth in the pet industry, Retail Products Group wanted to capitalize on the opportunity to:

  • Increase product sales through eTail on Amazon.com
  • Realize more ROI through the Amazon Media Services (AMS) spend
STRATEGY

DreamFire Client StrategyTo help Retail Products Group meet their company goals for the new fiscal year, DreamFire focused on catalog optimization at the onset:

  • Consumer journey breakdown of consumer shopping behaviors around all major product categories, specifically within Amazon
  • Update product content to be more benefit-driven product catalog optimization
  • Optimize product content for A9 search and consumer shopping behavior
  • Optimized Amazon product catalog by removing discontinued products

After DreamFire optimized Retail Products Group product catalog, we then optimized the Amazon Media Services campaigns:

  • Applied consumer journey learnings to AMS term selection
  • Restructured and reorganized AMS campaigns for tighter product groupings
  • Adjusted bids to optimal levels
RESULTS

Client Engagement ResultsSince bringing DreamFire on-board for Digital Shelf Optimization, Retail Products Group has experienced:

  • Record sales growth each of the last 12 months
  • An average of 105% Amazon product sales growth over the 12 months
  • All Amazon Marketing Services (AMS) campaigns are providing triple-digit ROI
  • The average sales ROI across all three AMS campaigns is 500%

RPG Amazon Sales YoY Growth

Amazon Marketing Services Campaign Sales ROI