After a year of little to no traffic growth and a decline in lead generation, ReGENERATION Partners wanted to boost traffic both organically, and launch a new paid search campaign.
ReGENERATION Partners contracted DreamFire Digital to:
- Increase total website traffic, specifically organic search traffic to the website
- Increase lead generation
- Restructure existing paid search campaign
- Launch new re-targeting campaign
DreamFire ensured a strong website foundation before re-architecting ReGENERATION Partners paid search campaign to help boost the on-site element of Google Quality Score. We started with Foundational SEO:
- Cleaned up technical architecture, removing duplicate content and blog posts
- Broke down the family business owners’ journey, allowing DreamFire to understand how to optimize and target content
- Complete meta-data re-write and optimization
After one month of letting search engine indices settle, DreamFire restructured and optimized ReGENERATION Partners AdWords campaign, using the consumer journey to target prospective clients and created a re-targeting campaign to extend the brand’s visibility.
- 124% growth in overall website visits when compared to year-over-year to 2014
- A 36% increase in organic traffic
- A 82% increase in paid search traffic with no increase in spend
- Paid and organic traffic now account for over 80% of the website leads
- Over a 100% increase in leads to the website when compared year-over-year