ReGeneration_Partners_LogoFounded by James Olan Hutcheson, ReGENERATION Partners has been one of the world’s premiere family business consulting groups for over 20 years.

After a year of little to no traffic growth and a decline in lead generation, ReGENERATION Partners wanted to boost traffic both organically, and launch a new paid search campaign.


Client Engagement GoalsReGENERATION Partners contracted DreamFire Digital to:


  • Increase total website traffic, specifically organic search traffic to the website
  • Increase lead generation
  • Restructure existing paid search campaign
  • Launch new re-targeting campaign

DreamFire Client StrategyDreamFire ensured a strong website foundation before re-architecting ReGENERATION Partners paid search campaign to help boost the on-site element of Google Quality Score. We started with Foundational SEO:

  • Cleaned up technical architecture, removing duplicate content and blog posts
  • Broke down the family business owners’ journey, allowing DreamFire to understand how to optimize and target content
  • Complete meta-data re-write and optimization

After one month of letting search engine indices settle, DreamFire restructured and optimized ReGENERATION Partners AdWords campaign, using the consumer journey to target prospective clients and created a re-targeting campaign to extend the brand’s visibility.

Client Engagement ResultsSince May 2015, ReGENERATION Partners has experienced:

  • 124% growth in overall website visits when compared to year-over-year to 2014
  • A 36% increase in organic traffic
  • A 82% increase in paid search traffic with no increase in spend
  • Paid and organic traffic now account for over 80% of the website leads
  • Over a 100% increase in leads to the website when compared year-over-year
ReGENERATION Partners Results